Crescent

Overview

Crescent is a B2B fintech platform that needed to communicate product credibility and performance in under 15 seconds for first-time viewers. I designed a UI motion reel that shows product states (balancing speed with legibility so the product feels trustworthy).

Role

• Motion design and animation
• UI animation from Figma designs
• Storyboarding and pacing
• Logo animation
• Sound design and audio sync

Process / Approach

• Translated Figma screens into a frame-by-frame storyboard to lock pacing early.
• Iterative collaboration with the web designer to refine screen layouts.
• Sound design to reinforce microinteractions.

Result

Delivered a 15-second product sizzle reel used in Crescent’s marketing and portfolio contexts. The structure is reusable for longer cuts, and the motion system can be extended to future product content without redesigning from scratch.