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Kitchener Rangers

In‑arena motion packageLive eventsIn‑arena graphicsMotion systemAfter EffectsTemplate handoff

Gallery

Box Shuffle: Gameplay Loop
Windsor Spitfires: ‘GOAL’ Concept Suite

Motion & Logo Highlights

Click a project to read the motion concept and rationale. The grid above shows the loops.

Box Shuffle: Gameplay Loop
Jumbotron fan game (Find the Puck): 20s format, clarity-first
  • Designed an intro → shuffle → reveal structure with stable branding and clear ‘follow the puck’ logic.
  • Tuned pacing to fit runtime limits while staying readable from far seats.
  • Created 3 outcome variations (A/B/C) so game ops can run the correct reveal live.
Windsor Spitfires: ‘GOAL’ Concept Suite
Self‑initiated exploration that triggered the Rangers engagement
  • Created a self‑initiated in‑arena ‘GOAL’ animation suite to explore energy + pacing.
  • Not commissioned/not used in‑arena (served as capability proof).
  • The Rangers saw this concept reel and brought me on for the full arena package.

Overview

Kitchener Rangers needed on‑brand in‑arena motion that reads instantly from far seats: sponsor ribbons that function like moving billboards, and a jumbotron fan game (Box Shuffle / Find the Puck) that feels exciting without becoming chaotic. Arena‑wide package including ribbons, jumbotron game, and supporting surfaces with an editable After Effects handoff.

Role

  • Motion design from concept → delivery across multiple arena canvases
  • Sponsor ribbon animation systems (loopable, clarity-first)
  • Jumbotron fan game design + timing + outcome variants
  • After Effects template organization + file handoff for reuse

Process / Approach

  • Translated brand assets into loopable sponsor ribbons while prioritizing logo visibility and simple, readable motion for long LED canvases
  • Designed the Box Shuffle fan game as a clear sequence (intro → shuffle → reveal) with stable branding so fans can follow the puck without distraction
  • Adjusted pacing/structure to meet runtime constraints.
  • Built coordinated graphics so the arena's motion design feels like one system
  • Delivered editable AE files with named layers so in-house team can make updates

Result

Delivered a complete in‑arena motion package: sponsor ribbons (multiple directions), a jumbotron Box Shuffle game with three outcomes, and matching supporting surface graphics. All deliverables were provided with organized AE working files so the Rangers can reuse the system for future sponsor changes and season updates with minimal friction.

Project
Kitchener Rangers
Client
Kitchener Rangers (OHL)
Platform
In‑arena LED ribbon boards + jumbotron + wedge + upper ring
Highlights
  • Sponsor ribbons for ELU + Goemans + Big League Movers (loopable, legible at distance)
  • Jumbotron fan game ‘Box Shuffle / Find the Puck’ with 3 reveal outcomes
  • Coordinated supporting graphics across wedge/upper ring/ribbons to match the game
  • Delivered organized AE working files for future sponsor swaps and timing updates